Recent Articles by Matthew Barba

Valentijn Tempels / Shutterstock.com 6 strategies to kick your broker marketing into high gear

6 strategies to kick your broker marketing into high gear

With so many new technologies to learn and options to choose from, building the right online presence for your real estate business can create chaos not just for brokers, but also for the agents they manage and the clients they serve. Consequently, m...
By Matthew Barba | Thursday, June 4, 2015
idx Counterpoint: Commoditization of IDX will spark a revolution

Counterpoint: Commoditization of IDX will spark a revolution

I recently read a post by Joel Burslem at 1000watt titled Putting IDX out to pasture. Joel suggests that the commoditization of IDX, along with real estate consumers' shift to mobile, has made property search websites obsolete for agents and brokers ...
By Matthew Barba | Sunday, December 28, 2014
idx Counterpoint: Commoditization of IDX will spark a revolution

Counterpoint: Commoditization of IDX will spark a revolution

I recently read a post by Joel Burslem at 1000watt titled Putting IDX out to pasture. Joel suggests that the commoditization of IDX, along with real estate consumers' shift to mobile, has made property search websites obsolete for agents and brokers ...
By Matthew Barba | Wednesday, November 26, 2014
idx The commoditization of IDX will have a major impact

The commoditization of IDX will have a major impact

I recently read a post by Joel Burslem at 1000watt titled Putting IDX out to pasture. Joel suggests that the commoditization of IDX, along with real estate consumers' shift to mobile, has made property search websites obsolete for agents and brokers ...
By Matthew Barba | Wednesday, November 26, 2014
Giant image via Shutterstock. The myth of the ‘Zillow-killer’

The myth of the ‘Zillow-killer’

Last week, I came across an article on Inman touting the launch of a new listing portal that some have enthusiastically dubbed a “Zillow-killer.” It seems like every few months, news outlets are covering another macro-level destination si...
By Matthew Barba | Wednesday, July 9, 2014
Thumbnail 11 must-haves for a responsive real estate website

11 must-haves for a responsive real estate website

2013 will be the year more consumers search for real estate on their mobile device then on their desktop computer. This is a monumental change. It also brings up a critical question: is your websites providing the best experience on ......
By Matthew Barba | Friday, February 22, 2013