Recent Articles by Meg Herbert

Cloud storage image via Shutterstock. Insights for 2014 from a paperless real estate agent

Insights for 2014 from a paperless real estate agent

In October 2012, I talked with Kerry Melcher about becoming a paperless agent and embracing that lifestyle. With the new year here, I thought I'd catch up with her to see what's changed and learn about her favorite apps and insights for ......
By Meg Herbert | Monday, January 6, 2014
Alyssa Hellman, right, with a client. Image via alyssahellman.com. Know what provides value to real estate clients and what does a disservice

Know what provides value to real estate clients and what does a disservice

In the world of technology, real estate agents and brokers must always be curious and ready to learn. In this interview with Alyssa Hellman, I had the chance to talk to her about how technology fits into her business, what ......
By Meg Herbert | Thursday, December 19, 2013
Screen Shot 2013-10-29 at 5.51.32 PM Supercharge your digital marketing with Google Plus

Supercharge your digital marketing with Google Plus

On Tuesday, Google Senior Vice President of Engineering Vic Gundotra took the stage to make some huge Google Plus announcements. If you’ve waited to boost your real estate photography or video skills, now is the time to jump on board. I ......
By Meg Herbert | Friday, November 1, 2013
Evernote Conference 2013 Top takeaways: Evernote Conference 2013

Top takeaways: Evernote Conference 2013

There’s something to be said about being organized. Having your thoughts all in one spot for you to easily catalog, search and reference. After all, Evernote’s closing keynote was David Allen, author of “Getting Things Done,” ...
By Meg Herbert | Thursday, October 3, 2013
Signals from HubSpot Signals – master the art of the real estate follow up

Signals – master the art of the real estate follow up

As a real estate agent you know how frustrating it can be to have to follow up and make sure a client or a colleague saw an email you sent. Signals from HubSpot just may be the easy fix you’ve ......
By Meg Herbert | Wednesday, August 28, 2013
Data security Practice safe security: 3 ways to protect your real estate data

Practice safe security: 3 ways to protect your real estate data

As a real estate agent or broker you may find yourself going paperless more and more. And even if you’re not fully “in the cloud” as you make a transition into a paperless lifestyle, you need to consider how basic ......
By Meg Herbert | Wednesday, August 21, 2013
Instagram_Rainbow_Banner Optimize your real estate brand with Instagram video

Optimize your real estate brand with Instagram video

As a real estate agent, what could you do with 15 seconds? With the latest update, Instagram 4.1 is opening some creative doors for its users by allowing video uploads directly from your library. Here are some great examples: Coldwell Banker ......
By Meg Herbert | Wednesday, August 14, 2013
Zapier Dashboard Streamline and automate tasks using your favorite applications and Zapier

Streamline and automate tasks using your favorite applications and Zapier

If you’ve ever checked out Evernote Trunk you know there are hundreds of useful apps that are compatible with Evernote and Evernote Business. Zapier is a Web-based app that’s all about automating your tasks so you can spend time on ......
By Meg Herbert | Wednesday, August 7, 2013
Photography stock image Best practices: photography and your real estate brand

Best practices: photography and your real estate brand

Photos and videos are grabbing everyone's attention whether it's on Facebook, printed marketing materials or your blog/website. There are more than enough bad MLS photos out there to last a lifetime. I asked a couple of our Inman ambassadors to offer...
By Meg Herbert | Wednesday, July 31, 2013
Brand Best practices: real estate brand consistency

Best practices: real estate brand consistency

In February I made a polite demand to put focus on good design. Things should not only look good, but your entire marketing strategy should look and feel consistent. This goes beyond what typeface you are using ......
By Meg Herbert | Wednesday, July 24, 2013
New Page Insights from Facebook Improve your real estate content strategy with new Facebook Insights

Improve your real estate content strategy with new Facebook Insights

Have you checked out the new Insights tab on your Facebook page lately? Before, stats and insights from Facebook were pretty basic unless you dive into Excel files full of data. The use of graphs and quick views of posts you’ve published mak...
By Meg Herbert | Wednesday, July 17, 2013
Goodbye Google Reader Goodbye, Google Reader — now what?

Goodbye, Google Reader — now what?

Google Reader users may have already noticed the slow demise of this favorite RSS reader. July 1 is the official shutdown date, according to Google, so what now? Although Twitter is proving every day to be a powerhouse for news ......
By Meg Herbert | Thursday, June 27, 2013
Facebook Groups Get the most out of Facebook groups

Get the most out of Facebook groups

Facebook groups can teach us a lot. If used right, they work as a constant reminder of all of our important relationships we have, old and new. Earlier this week, I happened to catch a conversation happening in a Facebook ......
By Meg Herbert | Wednesday, June 19, 2013
Gmail's new inbox Take a look: The new Gmail inbox simplifies and customizes with new tabs

Take a look: The new Gmail inbox simplifies and customizes with new tabs

Watch Gmail’s intro video for the new inbox design and they’ll state something many of us are all too familiar with: Inboxes can be overwhelming! Gmail is offering to help you deal with the clutter that email brings. The new ......
By Meg Herbert | Tuesday, June 11, 2013
Evernote Reminders Evernote Reminders

Evernote Reminders

One of the most requested suggestions Evernote has seen is the addition of an alert/reminder system for notebooks. The day has finally arrived! On May 23, Evernote’s blog announced it’s newest feature called Reminders (just make sure you ...
By Meg Herbert | Wednesday, June 5, 2013
Getting organized with Asana Collaborate and check off your to-do list

Collaborate and check off your to-do list

You strive to be on the same page as your team, business partners and clients. You dream of inbox zero. You hope for time savers and support in your business to be the mecca of efficiency. So what hurdles are ......
By Meg Herbert | Wednesday, May 29, 2013
Circa: News Reinvented Circa: News reinvented for your phone

Circa: News reinvented for your phone

You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for ......
By Meg Herbert | Wednesday, April 17, 2013
KeepVSEvernote Google Keep is no match for Evernote

Google Keep is no match for Evernote

When Google Keep came out, there was a lot of buzz around it being competition for Evernote. It’s not. At least in its current state. If you’re a fan of Google Drive and don’t mind putting all of your digital eggs ......
By Meg Herbert | Wednesday, April 10, 2013