Recent Articles by Melinda Goodwin

price reduction Does the phrase ‘price reduced’ hurt your home sales?

Does the phrase ‘price reduced’ hurt your home sales?

I need your professional opinion. I found myself in my monthly networking meeting. One business owner raised an interesting insight about his marketing plan, and I thought about how it might help me in real estate ......
By Melinda Goodwin | Monday, January 25, 2016
When is the best time to market?

When is the best time to market?

The first step in figuring out when it's the best time to market your services is to determine when and why the spikes of peak selling times in your area occur. Peak time marketing works when your sales increase at a certain time of year. Studying yo...
By Melinda Goodwin | Friday, January 22, 2016
How to do a trade show right

How to do a trade show right

I know that it seems weird that I'm a real estate agent, and I'm suggesting a trade show -- but hear me out on this. Of course, if you know me, you already know that I do not do traditional marketing, and therefore, I am not going to do a trade show ...
By Melinda Goodwin | Wednesday, January 20, 2016
Are you in real estate sales and marketing? You should be

Are you in real estate sales and marketing? You should be

Are sales and marketing the same thing? And as a real estate agent, are you in sales? If you answered no, then you need to wake up and start studying sales and marketing. Yes, real estate agents are in sales. By definition, sales are the exchange of ...
By Melinda Goodwin | Tuesday, January 19, 2016
How to turn threats into business opportunities

How to turn threats into business opportunities

Who are you, and why would I pick you as a real estate agent? When you are developing a marketing plan, it's crucial to analyze your situation ......
By Melinda Goodwin | Monday, January 18, 2016
Why you need to commit your marketing plan to paper

Why you need to commit your marketing plan to paper

I have talked enough. Now it's time for you to start writing! Recording your marketing plan on paper is an absolute must ......
By Melinda Goodwin | Thursday, January 14, 2016
Brand identity isn’t about what you want

Brand identity isn’t about what you want

This video is crucial. There is some specific information that you as a real estate agent need to understand when you are branding yourself and climbing your way to being top-of-mind ......
By Melinda Goodwin | Monday, January 11, 2016
How to choose a farm location in real estate

How to choose a farm location in real estate

Farming in real estate is a general term that we swear by. I hear this over and over: "Find an area, and farm it." But how do you do go about finding that farm location? What are the things you need to be looking for to assure that an area is a great...
By Melinda Goodwin | Thursday, January 7, 2016
What is networking?

What is networking?

The idea of "expanding one's network" leaves a little bit of a sour taste in my mouth, and I want to tell you why. Let's face it: not everyone is out there to build relationships. They are there because they need more clients, and they want your mone...
By Melinda Goodwin | Tuesday, January 5, 2016
How to create a marketing plan with a focus group

How to create a marketing plan with a focus group

Marketing professionals are very familiar with focus groups. I have never seen a real estate agent incorporate one into a marketing plan, so I think this will be valuable to you as an agent -- especially when developing a strategy for a hard-to-sell ...
By Melinda Goodwin | Wednesday, December 30, 2015
How to fill your target market gap

How to fill your target market gap

A target marketing gap is a small percentage of people who never see your marketing. It's my goal today to teach you how to fill that gap ......
By Melinda Goodwin | Thursday, December 24, 2015
How to develop a marketing program for agents

How to develop a marketing program for agents

Marketing is essential to your real estate business and how you differentiate from other agents. To succeed, you have to make a difference now with your buyers and sellers ......
By Melinda Goodwin | Tuesday, December 22, 2015
5 steps to a fabulous consultation

5 steps to a fabulous consultation

What I found to be true was quite the opposite. Yes, I still prepare my future clients with a preconsultation packet and expectations, but I do the actual listing presentation (I call it a consultation because that is truly what I do, consult) a litt...
By Melinda Goodwin | Friday, July 17, 2015
How to determine luxury price point

How to determine luxury price point

There are two different methods for calculating the luxury price point in your area. You might choose to do an entire county, specific town or area ......
By Melinda Goodwin | Wednesday, July 15, 2015
3 steps to prepare for a listing consultation

3 steps to prepare for a listing consultation

This infographic checklist will help you prepare for your next listing meeting ......
By Melinda Goodwin | Friday, July 10, 2015
Infographic: How to sell a house

Infographic: How to sell a house

Nine steps to successfully selling a home the professional way. ......
By Melinda Goodwin | Wednesday, May 27, 2015
Understanding the expectations of cash investors

Understanding the expectations of cash investors

I work primarily listing and selling homes valued in our area greater than $600,000, in the luxury industry. By default, this experience also positions me as a real estate expert in the investment niche as well ......
By Melinda Goodwin | Friday, April 24, 2015
5 time-management tips for real estate agents

5 time-management tips for real estate agents

Some days in real estate, I feel that same stress. Days that you know you have two marketing pieces that need to be approved, a morning meeting with the team, a luncheon with the title company, showings with new clients, follow up on contracts -- fol...
By Melinda Goodwin | Wednesday, April 8, 2015