Recent Articles by Melissa Kwan

How to open-house like top brass

How to open-house like top brass

In the U.S., 48 percent of homebuyers go to open houses as a source of information. What's compelling is that repeat clients account for a median 20 to 40 percent business depending on an agent's tenure, whereas referrals make up an additional 24 per...
By Melissa Kwan | Friday, December 18, 2015
How to truly connect at Real Estate Connect San Francisco

How to truly connect at Real Estate Connect San Francisco

When we think of great conferences, the first things that come to mind are compelling speakers, thoughtful sessions and valuable networking. Although Inman encompasses all those wonderful things, it presents much greater opportunities than simply att...
By Melissa Kwan | Tuesday, June 2, 2015
A Steve Jobs quote explains how beacons could revolutionize real estate marketing

A Steve Jobs quote explains how beacons could revolutionize real estate marketing

“You’ve got to start with the customer experience and work backwards to the technology,” Steve Jobs said in 1997. We are going to take the advice of the late Mr. Jobs for this article, and before we talk about the groundbreaking micro-location...
By Melissa Kwan | Friday, March 27, 2015