Recent Articles by Michele Serro

Doorsteps Swipe image via Move Inc. Smart design can change how an entire industry relates to its consumers

Smart design can change how an entire industry relates to its consumers

Last week, I got into in an elevator with a friend of mine. There were the usual rows of numbers and buttons, so I pressed “5” and stood ready to ascend. Nothing happened. I pressed the button again, this time ......
By Michele Serro | Friday, October 10, 2014
Thumbnail A new generation of buyers are ready to buy a home smarter, better and faster – will you join them?

A new generation of buyers are ready to buy a home smarter, better and faster – will you join them?

A funny thing happened after we launched Doorsteps, an online tool we explicitly designed and marketed to agents. Buyers kept signing up. And not just one or two. Dozens. Then hundreds. Then we lost count. To be fair, this wasn’t entirely a ......
By Michele Serro | Wednesday, November 14, 2012
Thumbnail Creating the “Best Case Scenario Buyer”

Creating the “Best Case Scenario Buyer”

About 12 months ago, a group of designers and I were talking about some of the biggest stressors in life, and the conversation quickly shifted to home-buying. So we started to ask ourselves – how should home-buying work in an ......
By Michele Serro | Monday, July 2, 2012