Recent Articles by Mike Otranto

5 metrics that can maximize your paid search return on investment

5 metrics that can maximize your paid search return on investment

Of all the marketing methods I have tried over the past 10 years, paid search has been the most effective way of getting me in front of my target audience. Here are five metrics that you need to be aware of when evaluating paid search campaigns. ......
By Mike Otranto | Wednesday, June 10, 2015