Recent Articles by Peter Toner

Why you should qualify and verify every potential buyer

Why you should qualify and verify every potential buyer

So, let's discuss the reasons agent's don't qualify buyers, the possible harm it does to sellers and how you can improve your qualifying techniques. So why is it that so many agents are willing to drop everything and show unqualified and unverified p...
By Peter Toner | Tuesday, August 4, 2015
Staying safe from predators: Part 2

Staying safe from predators: Part 2

To avoid being picked for the "interview" in the first place, be aware of the way you portray yourself on social media and both on your personal and company websites. As real estate professionals, you should have private social profiles just for pers...
By Peter Toner | Tuesday, June 9, 2015
Staying safe from predators: Part 1

Staying safe from predators: Part 1

In our society, we hold onto many myths that put could us in grave danger. One of the most common is the myth of the straggly haired stranger. We think that dangerous people look creepy, unkempt, are unemployed and uneducated, and stick out like sore...
By Peter Toner | Monday, June 8, 2015
Thumbnail How to NOT be at the Bottom of the Food Chain

How to NOT be at the Bottom of the Food Chain

“There are three kinds of lies: lies, damned lies, and statistics” –attributed to the 19th-century British Prime Minister Benjamin Disraeli. From the results of a NAR members survey: “For all Realtors in 2010, the typical brok...
By Peter Toner | Tuesday, May 15, 2012
Thumbnail Hang out with great agents and pick their brains like crazy. Part V

Hang out with great agents and pick their brains like crazy. Part V

Over the past several days we have created a niche to differentiate ourselves and we have researched that market and learned the inventory. We also identified our ideal client and, in addition, learned how to qualify the client. Yesterday we ......
By Peter Toner | Friday, March 9, 2012
Thumbnail How to create your written marketing plan: Part IV

How to create your written marketing plan: Part IV

Over the past couple of days we have created a niche to differentiate ourselves and we have researched that market and learned the inventory. We also identified our ideal client and learned how to qualify the client. Now, it’s time to cr...
By Peter Toner | Wednesday, March 7, 2012
Thumbnail How do you become the expert in your niche? Part II

How do you become the expert in your niche? Part II

Do your homework and research your market! Knowing your real estate niche like the back of your hand is one of the most important concepts of being a successful real estate agent. You need to know more about the niche ......
By Peter Toner | Tuesday, March 6, 2012
Thumbnail How to become an ‘expert’ in picking your clients: Part III

How to become an ‘expert’ in picking your clients: Part III

Over the past couple of days we have created our niche to differentiate ourselves, and we have researched that market and know the inventory. It’s time to create a detailed persona of your ideal client! If you have a clear ......
By Peter Toner | Tuesday, March 6, 2012
Thumbnail How to Become an ‘Expert’ Real Estate Agent: Part I

How to Become an ‘Expert’ Real Estate Agent: Part I

People value and pay more attention to experts in their respective fields. That’s true of most professions, including doctors, lawyers and, of course, Realtors. Experts usually earn more money, too! Would you trust a mechanic who claims to be a...
By Peter Toner | Monday, March 5, 2012