Recent Articles by Pierre Calzadilla

How to win the war for your clients’ attention

How to win the war for your clients’ attention

No one likes to hear that they've lost -- but you have to hear it, so I'll be that guy. You've been duped by consultants, tech gurus and wannabes that tell you that you should worry about your Google ranking. But no matter how much you invest in sear...
By Pierre Calzadilla | Monday, October 12, 2015
4 rules of crafting killer buyer-engagement emails

4 rules of crafting killer buyer-engagement emails

Have you ever replied to a buyer email and never heard back? Was it a junk lead? Maybe. It's more likely that you sent an ineffective email. Put simply, poorly crafted emails waste time and money, the exact opposite of what they're supposed to do ......
By Pierre Calzadilla | Monday, April 6, 2015
Your cheat sheet to the Zillow-Trulia deal

Your cheat sheet to the Zillow-Trulia deal

Brokers and agents need to make quick sense of what the closing Zillow's acquisition of Trulia means for the immediate and ongoing future. To help you toward that end, here is a cheat sheet covering deal structure, what it means for the two brands, ...
By Pierre Calzadilla | Wednesday, February 18, 2015