Recent Articles by Rachael Hite

A hand penning New Year's resolutions The best resolutions for real estate agents in 2017

The best resolutions for real estate agents in 2017

These brief days between Christmas and the New Year are a good time to reflect on the past year's events, its successes and failures, and to look forward to the new untouched year ahead of us -- a year in which we can be champions of change for our p...
By Rachael Hite | Sunday, January 1, 2017
A holiday wreath on a door 8 heartwarming holiday moments, brought to you by real estate

8 heartwarming holiday moments, brought to you by real estate

'Tis the season to share holiday cheer -- and a few real estate professionals were kind enough to share a few of their favorite holiday moments with Inman ......
By Rachael Hite | Sunday, December 25, 2016
A group of young people around a Thanksgiving table What are you thankful for this year?

What are you thankful for this year?

Hands in gang! We are racing to the end of 2016, and for many of us it has been a blessed and abundant year. Individuals in our industry know just how much work goes into finding success. ......
By Rachael Hite | Thursday, November 24, 2016
How to design and grow a pipeline from rental leads

How to design and grow a pipeline from rental leads

Rental leads are something that agents normally like to pass on, but they are a great opportunity to build relationships with consumers that could be lifelong clients for your real estate business. This is also a great place for new agents to begin b...
By Rachael Hite | Monday, November 7, 2016
Q&A: Dale Archekin talks team lead generation

Q&A: Dale Archekin talks team lead generation

Have you ever heard the expression teamwork makes the dream work? This is especially true when teams or individual agents in a brokerage have to work together to generate, incubate and convert leads into a working pipeline ......
By Rachael Hite | Wednesday, November 2, 2016
4 ways Zillow is doing right by agents

4 ways Zillow is doing right by agents

Agents and Zillow have been at a standoff for years over the data, and the beef is catching up with consumers. The question remains: Is it professional to bash a search platform without recognizing that it offers benefits to users as well ......
By Rachael Hite | Monday, October 24, 2016
6 opportunities on realtor.com agents might be missing

6 opportunities on realtor.com agents might be missing

Many real estate agents are not utilizing the online tools that the "titans of search" are offering them. There are many opportunities to develop your presence and improve customer service to your current and future clients. ......
By Rachael Hite | Wednesday, September 28, 2016
Gold panning How to design a better plan for prospecting

How to design a better plan for prospecting

Raw sales skills are something that most agents are lacking. In fact, many struggle daily to find a balance between prospecting efficiently and pushing the envelope too far with potential future clients. ......
By Rachael Hite | Wednesday, September 7, 2016
How to design a better online experience and turn inquiries into clients

How to design a better online experience and turn inquiries into clients

I have been experimenting with Google cards on my smartphone for over a year now. I have agreed to let Google have access to my GPS and internet search history, and in exchange, it makes suggestions for events, traffic updates, news and even movies, ...
By Rachael Hite | Monday, August 22, 2016
The agent’s guide to a total brand and marketing makeover

The agent’s guide to a total brand and marketing makeover

Many real estate agents want or need a fresh look, but feel that it is not achievable with their budget or creative skill set. This is not the case; there are a plethora of tools and companies who have taken the work out of achieving great design, an...
By Rachael Hite | Thursday, August 18, 2016
The ultimate guide to designing open house marketing materials

The ultimate guide to designing open house marketing materials

Let’s get real: open houses are challenging. Designing a plan and adding actual design elements into your event planning will improve your marketing and your success rate with planning open houses. Clients crave them, but depending on your market, ...
By Rachael Hite | Wednesday, June 15, 2016
5 ways Homesnap’s new Apple TV app can benefit the savvy agent

5 ways Homesnap’s new Apple TV app can benefit the savvy agent

Smart, beautiful and innovative: three words I would use to describe the new Apple TV application that Homesnap has added to its portfolio of services for consumers and agents. Search for homes "Netflix-style," bring your clients' smartphone and TV t...
By Rachael Hite | Thursday, May 5, 2016
USPS brings snail mail into a digital space

USPS brings snail mail into a digital space

Beta testing is live with over 67,000 participants, and the USPS hopes that its new service, which scans incoming mail pieces into a daily email, will unlock hidden marketing opportunities for businesses striving to connect with consumers through the...
By Rachael Hite | Wednesday, April 27, 2016
How to create closing gifts worthy of spring

How to create closing gifts worthy of spring

"Indoor Kitchen Gardening: Turn your Home Into a Year-Round Vegetable Garden," is filled to the brim with personality, and it includes everything one would possibly need to know on the subject. It's also the perfect starting point for agents looking ...
By Rachael Hite | Wednesday, March 9, 2016
How real estate is benefiting St. Jude Children’s Research Hospital

How real estate is benefiting St. Jude Children’s Research Hospital

Get ready to fall in love with this gorgeous custom built home in Bellevue, Washington. This home has more to offer than just looks. It has heart, too. Introducing the Northwest's first showplace home benefiting St. Jude Children's Research Hospital....
By Rachael Hite | Friday, February 26, 2016
3 ways to stay ahead of ‘what’s next’ from #ICNY

3 ways to stay ahead of ‘what’s next’ from #ICNY

Being at #ICNY last week reminded me a little bit of my high school days -- one day in particular. It was an unusually hot spring day in early May 2000 when I strode into my high school government class. My teacher, Mr. Mason, had drawn two doors on...
By Rachael Hite | Wednesday, February 3, 2016
Houzz survey dishes up recipe for 2016’s super kitchen

Houzz survey dishes up recipe for 2016’s super kitchen

"The super kitchen has literally become a living room, family room and office with layouts and decor that challenge us to define where the kitchen ends and where the rest of the home begins," said Nino Sitchinava, principal economist at Houzz ......
By Rachael Hite | Monday, January 25, 2016
Why Slack is one of the best free apps out there

Why Slack is one of the best free apps out there

There's a reason why Inc. Magazine voted Slack "Company of the Year" for 2015. This hardworking platform can free up space in your email, improve team communications and streamline document management on the go. For starters, Slack is one of the best...
By Rachael Hite | Thursday, January 14, 2016