Recent Articles by Riti Verma

8 steps to gaining more clients through online reviews

8 steps to gaining more clients through online reviews

Nearly every real estate agent understands just how important it is to have a strong online presence. But in today’s digital arena, simply being active on social media isn’t always enough to bring in new clients ......
By Riti Verma | Thursday, October 27, 2016
5 myths about online reviews in real estate, busted

5 myths about online reviews in real estate, busted

Building a strong collection of online reviews a powerful way to set yourself up for success in the long run. Here are five of the most common-but-false myths about online reviews for real estate agents, and why they're totally wrong ......
By Riti Verma | Tuesday, May 3, 2016
3 steps to kick-start a positive online reputation in 2016

3 steps to kick-start a positive online reputation in 2016

The new year is here, and now is the time when you should begin preparing your real estate business for success in 2016. In today's digitally driven marketplace, few growth techniques are more effective than building a powerful collection of positive...
By Riti Verma | Thursday, January 7, 2016
Why attending Inman Connect was a business booster

Why attending Inman Connect was a business booster

In an industry that is evolving as rapidly as real estate, it's essential for our community to stay connected and share cutting-edge insights. Inman Connect is truly one of a kind in that it attracts industry insiders from the brightest leaders to th...
By Riti Verma | Friday, December 11, 2015
The hidden opportunities in negative online reviews

The hidden opportunities in negative online reviews

There is a lot of fear, and no shortage of misconceptions, surrounding online reviews. Here are the straight facts about online reviews and how you can use the power of reviews to build your personal brand ......
By Riti Verma | Wednesday, August 5, 2015
4 tips for building your business through online reviews

4 tips for building your business through online reviews

The authenticity in these reviews can be your greatest asset, as long as you are equipped to participate graciously in the conversation. Here are some simple tips to keep in mind that will protect and build your brand as you embrace the power of revi...
By Riti Verma | Thursday, July 16, 2015
Becoming the go-to real estate agent in your neighborhood: Part 2

Becoming the go-to real estate agent in your neighborhood: Part 2

By specializing in a particular locale, you can hone your marketing efforts to generate much better results than if you were broadly trying to cover your entire real estate market ......
By Riti Verma | Tuesday, June 16, 2015
Becoming the go-to real estate agent in your neighborhood: Part 1

Becoming the go-to real estate agent in your neighborhood: Part 1

By specializing in a particular locale, you can hone your marketing efforts to generate much better results than if you were broadly trying to cover your entire real estate market ......
By Riti Verma | Monday, June 15, 2015
What differentiates a ‘new agent’ from an ‘old agent?’

What differentiates a ‘new agent’ from an ‘old agent?’

In many senses, the real estate profession has remained largely unchanged for most of its history. From the founding of the first US brokerage in 1855 up until the beginning of the 21st century, the roles of, and the strategies employed by, real esta...
By Riti Verma | Friday, May 8, 2015