Recent Articles by Rob Chrane

Can you explain down payments to clients?

Can you explain down payments to clients?

In a market where first-time homebuyers consistently cite the down payment as their No. 1 challenge, there’s a battle brewing behind the scenes -- a fight to preserve the wide range of down payment programs that propel scores of new buyers into hom...
By Rob Chrane | Monday, September 19, 2016
Counterpoint: Why real estate isn’t a zero-sum game

Counterpoint: Why real estate isn’t a zero-sum game

In recent years, housing has failed to move the needle in growing transactions or homeownership rates, which is causing some to believe real estate is a zero-sum game. We begin to think there will only be a certain number of transactions in a given y...
By Rob Chrane | Wednesday, December 30, 2015
Opinion: I’m mad as hell

Opinion: I’m mad as hell

Based on the average age of real estate and mortgage professionals, you've likely been around long enough to remember Howard Beale's quote from the 1976 movie "Network." This quote came to mind as I began composing this column in reaction to the lack...
By Rob Chrane | Friday, November 6, 2015
2 most harmful words in real estate

2 most harmful words in real estate

But, what if we flip those words and say housing affordability? Every homebuyer is looking for a home that's affordable to them. That's precisely the job of lenders -- ensuring the home loan is affordable to the particular buyer. It makes homeownersh...
By Rob Chrane | Friday, July 10, 2015
A tale of bond programs and Ben Affleck

A tale of bond programs and Ben Affleck

Some say that no two words will clear a room of real estate professionals faster than two in the headline. No, not "Ben Affleck" -- I mean "bond programs." ......
By Rob Chrane | Friday, April 3, 2015
Millennials willing to spend when it comes to fitness … and homebuying

Millennials willing to spend when it comes to fitness … and homebuying

We're impressed by Goldman Sachs' new animated infographic dedicated to the attitudes and interests of millennials. In just a few minutes, you can learn quite a bit about the largest generation in U.S. history, including the fact that 93 percent want...
By Rob Chrane | Monday, March 9, 2015
Pairing new agents with first-time buyers pays off

Pairing new agents with first-time buyers pays off

These agents think it’s pretty cool to start writing their first contracts within weeks of coming on board. And, those commission checks that veteran agents turn their noses up at? They beat the take-home from their last job and sustain them on the...
By Rob Chrane | Tuesday, February 17, 2015
Real estate is missing an opportunity to reach qualified buyers

Real estate is missing an opportunity to reach qualified buyers

Research data throughout 2014 proved beyond doubt that millions more millennials and boomerang buyers could afford a home than they themselves believed. Our industry is not making the most of this grand opportunity. ......
By Rob Chrane | Monday, February 2, 2015
Don’t let down payment obstacles deter millennial buyers

Don’t let down payment obstacles deter millennial buyers

Ah, the elusive millennial homebuyer. Our industry has spent most of 2014 analyzing why this demographic hasn’t bought a home (Student debt? Unemployment? They want to rent?) and even more time researching millennial goals and beliefs to foreca...
By Rob Chrane | Tuesday, January 27, 2015
Thumbnail It’s the Message, Not Just the Medium

It’s the Message, Not Just the Medium

You see it everywhere: the call for Realtors to engage online with blogs, social media and an interesting website. With so much homebuyer research and interaction happening online, it’s an important way to stay connected with your contacts. Mor...
By Rob Chrane | Thursday, July 19, 2012