Recent Articles by Robert McTague

Are you focusing on the wrong customer?

Are you focusing on the wrong customer?

Recently, I was reading an article by Gary Vaynerchuk that talks about trying to convert the unconvertible. When you spend your valuable time trying to convert or sell the wrong customer, you lose out on the valuable opportunities to help those that ...
By Robert McTague | Monday, November 16, 2015
5 tactics for effective Internet lead follow-up

5 tactics for effective Internet lead follow-up

The way to acquire prospects into your funnel has somewhat changed over the years, but the way to follow up has not. Here are my five tactics to turn "lookers" into buyers ......
By Robert McTague | Tuesday, July 7, 2015
The psychology of pricing a real estate property

The psychology of pricing a real estate property

Is there a science or psychology to pricing your client's property? I believe there is, and that price is a direct function of marketing ......
By Robert McTague | Friday, April 17, 2015
The difference between market price and market value in real estate

The difference between market price and market value in real estate

When I market a client’s property, I determine a market price without viewing the property and the probability of that property being sold in 30, 60 or 90 days based on comparables and market data. Then I determine a market value once viewing and a...
By Robert McTague | Thursday, March 26, 2015
7 P’s of real estate listing marketing

7 P’s of real estate listing marketing

To be highly successful, you need methods other than the typical three-step approach. The model I have adopted is called the "7 P's" of marketing ......
By Robert McTague | Tuesday, February 17, 2015
4 techniques for effective online lead generation

4 techniques for effective online lead generation

Internet buyer lead generation accounts for nearly 70 percent of my buyer business each year. Since 2006, I have been investing in buyer lead systems, and I now maintain a consistent 400 percent return on investment from Internet lead generation ......
By Robert McTague | Monday, January 12, 2015
5 resolutions that will supercharge seller communication

5 resolutions that will supercharge seller communication

According to many real estate surveys, one of the biggest complaints from home sellers is a lack of communication with agents. After the listing contract is signed, most agents never contact the seller again, leaving them to wonder how their home is ...
By Robert McTague | Tuesday, December 2, 2014
Boost your seller communication skills in 2015

Boost your seller communication skills in 2015

According to many real estate surveys, one of the biggest complaints from homesellers is a lack of communication with agents. After the listing contract is signed, most agents never contact the seller again, leaving them to wonder how their home is b...
By Robert McTague | Tuesday, December 2, 2014