Recent Articles by Ryan Fletcher

A network of threads connecting pins on a board 3 steps to creating human connection through content marketing

3 steps to creating human connection through content marketing

It was Abraham Lincoln who said, “Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” This gets at the reputation of the real estate industry. The reputation is what it is, and it...
By Ryan Fletcher | Thursday, June 9, 2016
Hypnotic persuasion: 3 steps to becoming a legend

Hypnotic persuasion: 3 steps to becoming a legend

I don’t know if you share my passion, but historical leaders and the topic of influence -- specifically, how great leaders communicate to create an aura of presence around them -- fascinate me. Among Napoleon’s writings (the French general) is a ...
By Ryan Fletcher | Wednesday, May 18, 2016
3 bold strategies for overcoming the enemy of resistance

3 bold strategies for overcoming the enemy of resistance

It lives inside of us, all of us. It’s a monster. “The entrepreneur’s enemy -- it’s an invisible, repelling force that can overwhelm its opponent with fear, self-doubt, procrastination, addiction, distraction, timidity, ego and narcissism. It...
By Ryan Fletcher | Monday, May 9, 2016
The 3 essentials of powerful storytelling

The 3 essentials of powerful storytelling

I heard a profound yet simple statement recently regarding storytelling, said by Ash Ambirge of The Middle Finger Project: Nobody “wants to be a cookie-cutter because if all the snowman cookies are the same, how do you make any meaningful distincti...
By Ryan Fletcher | Tuesday, April 26, 2016
Skill vs. passion: What’s better for your career?

Skill vs. passion: What’s better for your career?

Skill versus passion -- it's a topic I've thought about and applied to real estate often. There's a quote that has stuck in my mind for days, and it comes from Scott Adams, the creator of the long-running comic strip Dilbert ......
By Ryan Fletcher | Thursday, April 21, 2016
A crowd of zombies. An open letter to real estate agent zombies

An open letter to real estate agent zombies

If you've seen AMC's hit series, "The Walking Dead," in your mind you can muster the image of a zombie and the undead. They slink around, off-balance -- no light in their eyes -- moaning with outstretched arms, searching for, pursuing their next huma...
By Ryan Fletcher | Wednesday, April 13, 2016
Attention-grabbing secrets from Donald Trump (and other spectacles)

Attention-grabbing secrets from Donald Trump (and other spectacles)

Love him or hate him, Donald Trump has done something amazing. As a marketer, how could you not be impressed? According to the New York Times, Trump has earned nearly $2 billion dollars worth of free publicity in this election cycle. And he’s only ...
By Ryan Fletcher | Monday, April 11, 2016