Recent Articles by Sean Kirby

Should you outsource social media?

Should you outsource social media?

You know you need to have a social media presence. But if you're like most agents I know, you have a million other things to do. Finding the time to create content and manage social media -- let alone master the skills -- is challenging enough. You'r...
By Sean Kirby | Tuesday, March 1, 2016
4 things every agent needs in a marketing plan

4 things every agent needs in a marketing plan

As the saying goes, failure to plan is planning to fail. That is especially true when it comes to your marketing plan. Too many agents come into the business with visions of getting rich -- only to discover that they have no idea how to attract clien...
By Sean Kirby | Wednesday, February 17, 2016
Try this easy hack to get more high-end real estate listings

Try this easy hack to get more high-end real estate listings

Despite what our teachers and parents told us from an early age, appearances do matter. At least they do when trying to land high-end listings. If you want to win those high-value accounts, you need to look the part. That means spending more than nor...
By Sean Kirby | Tuesday, January 19, 2016
6 ways to influence buyers and sellers — backed by science

6 ways to influence buyers and sellers — backed by science

If you want to be a successful marketer or salesperson, then "Influence: The Psychology of Persuasion" by Robert B. Cialdini, Ph.D., should be required reading. The book explores six universal principles of persuasion so deeply ingrained in our natur...
By Sean Kirby | Thursday, October 29, 2015
7 easy steps to building client loyalty

7 easy steps to building client loyalty

Picture this: You're driving around one day. The sun is shining, and you're enjoying life. Then, as you pass by a client's home, you notice a "for sale" sign -- from a competing real estate agent ......
By Sean Kirby | Monday, October 12, 2015
Why relationships trump marketing

Why relationships trump marketing

Here's the thing, though. He gets more testimonials than anyone in the group. These people heard him stumble through his prepared pitch and hired him regardless. Why? Because of the relationships he built. Getting to know him, they have complete conf...
By Sean Kirby | Friday, September 18, 2015
How saving a few dollars is costing more than you realize

How saving a few dollars is costing more than you realize

But often those referrals come as a result of cumulative efforts over time. How can you determine the return on investment (ROI) long-term effort? It's tricky, to be sure. There might be no perfect formula, but the following should at least give you ...
By Sean Kirby | Tuesday, September 1, 2015
3 ways to leverage other businesses’ clients and connections

3 ways to leverage other businesses’ clients and connections

We all know that current and past clients are great sources for referrals. After all, they have firsthand knowledge of the value you provide. But if you're not tapping other sources, you're missing out on the potential for more referrals. Here are ju...
By Sean Kirby | Monday, August 17, 2015
Why people are ignoring real estate agents on social media

Why people are ignoring real estate agents on social media

The facts just can't be ignored. Despite the highest frequency of posting, the real estate industry had the lowest engagement rate in HubSpot's 2015 Social Media Benchmarks Report ......
By Sean Kirby | Tuesday, July 21, 2015
3 things you need to do right after closing

3 things you need to do right after closing

Closing is a lousy term -- especially in real estate. Referrals and repeat business are your lifeblood. The last thing you want to do is close up that relationship. In fact, this is the perfect time to open the door to future business ......
By Sean Kirby | Monday, July 6, 2015
4 ways to ask for referrals without being pushy or annoying

4 ways to ask for referrals without being pushy or annoying

In a perfect world, your clients would take the initiative and give you unsolicited referrals. Unfortunately, the world is not perfect. You have to do a little gentle prodding. Dale Carnegie noted that 91 percent of customers said they'd give referra...
By Sean Kirby | Thursday, May 21, 2015