Recent Articles by Seth Price

everything possible / Shutterstock.com 12 promotional tools to help you maximize your content marketing

12 promotional tools to help you maximize your content marketing

The word content has become one of the hottest marketing buzzwords in recent memory. Everywhere you look, marketers are preaching the importance of creating good content as an effective method of attracting new leads and turning them into customers. ...
By Seth Price | Wednesday, February 17, 2016
Sami Sert / iStock.com The insider’s guide to local SEO for real estate professionals

The insider’s guide to local SEO for real estate professionals

If you're a real estate professional and have been in the business for more than a few months, you know first hand the challenges of getting found in local search results. We call this local SEO, and it's a lot different than your average SEO campaig...
By Seth Price | Wednesday, February 3, 2016
IxMaster / Shutterstock.com How content marketing can drive bottom-line results

How content marketing can drive bottom-line results

I've written a lot about content marketing in the past, mostly because it's one of the few ways that a business can differentiate themselves online. But in real estate, this is doubly important, as we’re all selling the same inventory ......
By Seth Price | Wednesday, August 19, 2015
iunewind / Shutterstock.com 5 reasons template sites are killing custom design

5 reasons template sites are killing custom design

The website script has been flipped: The price has been drastically lowered by competing vendors and the improvement of ready-to-use templates, and the latter has also made finding people to design it for you from the ground up pretty unnecessary. He...
By Seth Price | Monday, June 1, 2015
wavebreakmedia/Shutterstock A crazy simple approach to creating wonderful real estate content

A crazy simple approach to creating wonderful real estate content

The word is out that content marketing is an effective way of attracting and nurturing customers. Let's say you've already broken ground on your blog. You've written and published several blog posts about topics you've always wanted to tackle. You've...
By Seth Price | Thursday, April 2, 2015
101-real-estate-blog-post-ideas-superfamous-CC3.0-686x441 101 amazing blog post ideas for your real estate website

101 amazing blog post ideas for your real estate website

Like most marketers, I struggle with content creation on a regular basis. Not because of a lack of commitment or the allocation of time, but because I want each piece to be relevant and extraordinarily useful to you and to build positive awareness fo...
By Seth Price | Friday, November 14, 2014
Social Media for real estate A beginner’s guide to social media for real estate

A beginner’s guide to social media for real estate

There’s no doubt now that there are riches to be found in the land of social media and online marketing. But still, so many have not fully experienced the benefits of social media in ways that ring the cash register. ......
By Seth Price | Tuesday, October 7, 2014
Social Media for real estate A beginner’s guide to social media for real estate

A beginner’s guide to social media for real estate

There’s no doubt now that there are riches to be found in the land of social media and online marketing. But still, so many have not fully experienced the benefits of social media in ways that ring the cash register. ......
By Seth Price | Tuesday, October 7, 2014
Agent reviews and Ratings How to effortlessly use online reviews to grow your real estate business

How to effortlessly use online reviews to grow your real estate business

Consumers have always relied on the opinions of others to help make their buying decisions, but where they find those opinions has migrated online over the last decade. Increasingly, consumers are searching online to find service providers, the best ...
By Seth Price | Tuesday, September 2, 2014
Screen shot from "The Most Incredible Real Estate Stats of 2014" slideshow. The real estate stats you can't afford to miss

The real estate stats you can't afford to miss

Market data comes from all over, with seemingly countless entities and organizations compiling the latest on mortgage rates, housing starts, home sales and jobs figures. This is both a positive and negative for industry professionals. ......
By Seth Price | Wednesday, July 16, 2014
Screen shot 2014-07-12 at 3.09.00 PM Top marketing secrets for 2015 from the experts at Real Estate Connect

Top marketing secrets for 2015 from the experts at Real Estate Connect

Planning for 2015 might be the last thing you want to do in the throes of summer, but I’ve learned the hard way that the difference between success and failure is planning well in advance. As the saying goes, “A goal without a plan is just a wish...
By Seth Price | Saturday, July 12, 2014
how-to-create-a-content-calendar Create the perfect content calendar for your business

Create the perfect content calendar for your business

If you’re anything like me, you are always looking for an easier way to stay organized with your content marketing plans. For the longest time, I used an Excel-style spreadsheet in Google Drive with different tabs for my editorial calendar, which i...
By Seth Price | Wednesday, April 23, 2014
Screenshot 2014-04-08 08.43.04 The complete A to Z guide to doing personal branding right [infographic]

The complete A to Z guide to doing personal branding right [infographic]

An effective personal brand wields influence. It can bring you a steady stream of clients, rewarding partnerships, leadership opportunities, greater mindshare, association with a market niche, greater credibility, and recognition and prestige ......
By Seth Price | Tuesday, April 8, 2014
Homes for sale online image via Shutterstock. How much does it cost to build a real estate website?

How much does it cost to build a real estate website?

There’s no doubt that having a website is crucial to engaging customers online. Luckily, creating your own site is easier than you might think. With WordPress, for instance, you can launch a blog or website in minutes, customize the look and feel, ...
By Seth Price | Monday, March 24, 2014
content-wranglers-guide-to-ebook-marketing-full1 The real estate marketer's guide to e-books [infographic]

The real estate marketer's guide to e-books [infographic]

E-books are more than just a nice piece of content to give away to your audience online. If done correctly, e-books can help you create a marketing machine that provides immense value for potential customers, establishes you as a thought leader and d...
By Seth Price | Monday, March 17, 2014
sethprice30tools 30 must-have tools for real estate Web developers [infographic]

30 must-have tools for real estate Web developers [infographic]

We live in an amazing time where technology is no longer an obstacle to what’s possible online. What that means for real estate Web developers is that it’s now more important than ever to up your game. Creating opportunities for remarkable custom...
By Seth Price | Thursday, March 6, 2014
Homepage-seo-tips Rethink home page elements for SEO boost

Rethink home page elements for SEO boost

Whenever you create a real estate website, or any website, for that matter, one question may arise: How will people find it? Remaining competitive in online searches is sort of like exercise: You’re not healthy just because you went to the gym once...
By Seth Price | Friday, February 28, 2014
How-to-do-content-marketing-right Content marketing done right: a starter kit

Content marketing done right: a starter kit

In today’s marketplace, grabbing the attention of potential clients is a difficult task. With people so inundated with advertisements, their tolerance has gotten lower and lower. Any old message or clever tagline isn’t going to pique their intere...
By Seth Price | Friday, February 21, 2014