Recent Articles by Sissy Lappin

Why experience means more than technology

Why experience means more than technology

I see it so often in Inman: an article or comment about how agents are being asked to lower their commissions. I like to joke that if you haven't been asked to lower your commission, you haven't done enough deals ......
By Sissy Lappin | Wednesday, January 20, 2016
5 things agents can expect in a buyer’s world

5 things agents can expect in a buyer’s world

One thing we can all be sure of: what goes up does come down. As the news reports indicate, sales in October dropped 10 percent in Houston from 2014, and there's evidence of slowdowns in other hot markets. ......
By Sissy Lappin | Monday, December 14, 2015
How to get your seller to price their home correctly

How to get your seller to price their home correctly

I admit, the Houston market has been extremely rewarding. But instead of being a great agent, I turned into an order-taker in 2014. The housing rush came with oil prices at $100 a barrel. Working as a listing agent was like winning the lottery. I vee...
By Sissy Lappin | Tuesday, December 8, 2015
What my grandparents could teach big real estate

What my grandparents could teach big real estate

The greatest lesson they taught me was to be truly understanding of the people you serve -- no matter what business you're in. I've embraced it ever since. As they often cautioned, "Lose a family, lose a generation." That kind of long-term, big-pictu...
By Sissy Lappin | Thursday, September 17, 2015
Is ‘mommy MLS’ the new face of real estate?

Is ‘mommy MLS’ the new face of real estate?

Since 2008, there has been a big shift in how we market. The mass marketing campaign concept just doesn't work anymore. Individualized, self-directed, localized marketing is now the way to go. We have Facebook, Instagram and Twitter to thank for that...
By Sissy Lappin | Friday, August 21, 2015