Sotheby's International Realty, Author at Inman

Sotheby's International Realty

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty® network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. The Sotheby’s International Realty network currently has more than 22,000 affiliated independent sales associates located in over 960 offices in 72 countries and territories worldwide. In 2017, the brand achieved a record global sales volume of $108 billion USD. Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

Sotheby's International Realty's Stories

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How 3 agents have leveraged a referral network to sell homes

Referrals are the lifeblood of a successful luxury business—let these stories inspire your New Year

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'What I’ve learned about mentoring in 30 years of real estate'

5 industry leaders on why you should mentor—and how

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Virtual tour success stories: How 4 agents used visuals to make the sale

How the right virtual assets can be the difference between interest and an offer

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Get close-up ready: 7 keys to a successful virtual home tour

Shooting a virtual home tour? Follow this advice to engage your viewer and generate interest

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The 8 mistakes to avoid when designing a virtual home tour

Sidestep these common pitfalls when planning for a successful video tour

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Action! 3 things you need in a great listing videographer

Creating great listing visuals starts with finding the right videographer. Here are 3 things to look for.

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The top 3 priorities buyers place alongside location

Is “location, location, location” still the catchphrase of real estate? The answer isn’t so simple.

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Navigating the long-term decentralizing of work (part 2 of 2)

While the future of remote work is undecided, these 3 pieces of advice can help agents see their clients through

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Sotheby's International Realty's Stories

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