Recent Articles by Stephanie Lanier

3 new ways to attract talent

3 new ways to attract talent

Our new agents certainly appreciate our robust lead generation systems, desk space and training. But what sealed the deal for each of them might be unexpected. Here is what they said sealed the deal ......
By Stephanie Lanier | Tuesday, July 28, 2015
5 tips to help prevent terrible real estate copy

5 tips to help prevent terrible real estate copy

Realtors today are constantly writing. In fact, I would argue that every single person on social media is both a writer and a publisher. The obvious truth, though, is that despite the quantity of our body of work, Realtors are not trained writers. Th...
By Stephanie Lanier | Wednesday, June 10, 2015
How (and why) to host a real estate event

How (and why) to host a real estate event

Whether it's a small-scale luncheon or a large-scale charity event, the name of the game with event marketing is engaging consumers and elevating your brand ......
By Stephanie Lanier | Tuesday, March 31, 2015
3 ‘Ms’ of building an indie real estate brokerage

3 ‘Ms’ of building an indie real estate brokerage

My husband and I founded Lanier Property Group three years ago with the (admittedly audacious) vision of changing the real estate industry for both our agents and our clients. Starting an independent real estate brokerage is not for the faint of hear...
By Stephanie Lanier | Wednesday, March 4, 2015