Recent Articles by Stephen Schweickart

Technology doesn’t replace people — specialized people do

Technology doesn’t replace people — specialized people do

In my ongoing quest to buy a home this year, I have had many interesting and eye-opening experiences about the same industry that I thought I already knew so well. I mean I spent the past decade of my life specializing in it. I see many people making...
By Stephen Schweickart | Friday, May 22, 2015
7 crucial camera tricks for shooting quality real estate video

7 crucial camera tricks for shooting quality real estate video

One of the worst feelings for just about anyone making a video is when you begin editing your clips after hours spent filming ... only to discover that your footage is either out of focus, too bright or too dark, or that you forgot to put the toilet ...
By Stephen Schweickart | Monday, February 9, 2015
How many apps did it take to find the house for sale next door?

How many apps did it take to find the house for sale next door?

Being in the real estate video technology and marketing business for the past seven years has been quite an eye-opening experience for me. And one thing became apparent to me recently: The real estate industry is its own worst enemy when it comes to ...
By Stephen Schweickart | Friday, January 23, 2015
How a video ‘blueprint’ can save you time, money

How a video ‘blueprint’ can save you time, money

By now, virtually every agent understands the value of incorporating video into the marketing of their listings. But, before you run out and hit that record button, be sure to begin with your end goal in mind ......
By Stephen Schweickart | Friday, October 3, 2014
How a video ‘blueprint’ can save you time, money

How a video ‘blueprint’ can save you time, money

By now, virtually every agent understands the value of incorporating video into the marketing of their listings. But, before you run out and hit that record button, be sure to begin with your end goal in mind ......
By Stephen Schweickart | Friday, October 3, 2014
What the new iPhone 6 camera and video features mean for real estate

What the new iPhone 6 camera and video features mean for real estate

They said it wouldn’t be done. Late Apple founder Steve Jobs, specifically, said his company would never develop a larger smartphone like those rival Samsung and others were deploying, because, in his words, “No one’s going to buy that.” ......
By Stephen Schweickart | Friday, September 19, 2014
How to decide which property tour technology is right for you

How to decide which property tour technology is right for you

Every so often, new technology comes along that improves the way we do things, and unless you’ve been living under a rock, you probably noticed Instagram recently introduced Hyperlapse, a free smartphone app that is going to be a game changer for r...
By Stephen Schweickart | Tuesday, September 16, 2014
Rise above 'salesperson' status to become a trusted real estate concierge

Rise above 'salesperson' status to become a trusted real estate concierge

It may sound harsh to say, but it’s true: Talking about yourself is not the best way to win listings. That’s why statistics on YouTube’s top 5 real estate video types indicate “About Me” content ranks fifth on a scale of most sought-after v...
By Stephen Schweickart | Tuesday, July 29, 2014
Do’s and don’ts of listing videos

Do’s and don’ts of listing videos

What’s the difference between a blockbuster movie and a flop we can barely recall after we’ve left the theater? The answer is powerful storytelling. The same applies to listing videos ......
By Stephen Schweickart | Monday, July 21, 2014
'Run and gun' videos help agents build their brand

'Run and gun' videos help agents build their brand

When we first started VScreen seven years ago, we had a great marketing idea: exhibit at real estate conventions and provide video services for agent profiles in our booth. We were absolutely sure that this was the “wow factor” we needed to launc...
By Stephen Schweickart | Wednesday, June 25, 2014
Want shareable content? Invest in evergreen video

Want shareable content? Invest in evergreen video

Like the name implies, evergreen video content stays relevant over time. Because it’s highly informative, it continuously attracts viewers for as long as two to three years. In fact, when planned and executed strategically, evergreen content can be...
By Stephen Schweickart | Thursday, June 19, 2014
How to get maximum exposure for your real estate videos

How to get maximum exposure for your real estate videos

Deciding where to distribute your real estate video is a lot like positioning your yard sign on a client’s lawn. You want to make sure it’s seen by as many eyeballs as possible. The same strategy applies to video. With over 90 percent of all vide...
By Stephen Schweickart | Tuesday, May 27, 2014
Shooting real estate video? Must knows before hiring a freelancer

Shooting real estate video? Must knows before hiring a freelancer

When you decide to include video in your real estate marketing, the next question is, “Should I hire someone or shoot the video myself?” The answer depends on what type of video you plan to shoot ......
By Stephen Schweickart | Tuesday, May 20, 2014
Do-it-yourself resources make video real estate marketing easy

Do-it-yourself resources make video real estate marketing easy

Not long ago, resourceful agents would have had to spend considerable time and money to shoot and edit their own videos. Cameras and editing software cost a pretty penny. And there were countless hours spent learning how to use it all ......
By Stephen Schweickart | Friday, May 16, 2014
Best video content targets specific stages in the homebuying lifecycle

Best video content targets specific stages in the homebuying lifecycle

How often do your past clients call when they’re ready to buy or sell a home? I’m betting it’s not as often as you’d like. You’re not alone. According to the National Association of Realtors, over 80 percent of recent homebuyers say they wo...
By Stephen Schweickart | Monday, April 21, 2014
Top 5 real estate video types on YouTube

Top 5 real estate video types on YouTube

The booming consumer appetite for YouTube videos brings myriad good news for real estate agents and brokerages, especially since it is the second most used search engine on the planet behind Google. But, before you grab a camera and set up a tripod, ...
By Stephen Schweickart | Friday, April 11, 2014