Recent Articles by Steve Peele II

Startup Alley: Breaking new ground with innovative tech and ideas

Startup Alley: Breaking new ground with innovative tech and ideas

Having attended more than 50 real estate industry trade shows over the past few years, I know firsthand how daunting and overwhelming the information overload can be. With so many new technologies, ideas for running your business and bright minds to ...
By Steve Peele II | Tuesday, May 31, 2016
Why targeted, localized marketing will pay dividends for your brand

Why targeted, localized marketing will pay dividends for your brand

When you think about the marketing landscape and tactics that have been implemented in the past three to five years, there are clear trends that can’t be ignored: Mobile-first experiences trump the desktop, leveraging social proof causes audiences ...
By Steve Peele II | Monday, March 28, 2016
Webinar: Is ‘ROI’ the right metric to measure your trade show success?

Webinar: Is ‘ROI’ the right metric to measure your trade show success?

Last month, I highlighted a topic that holds true to every trade show attendee, sponsor, exhibitor, speaker and host: It’s important to go with a clear game plan for each stage of the event (before, during and after.) To dive deeper, we’re sittin...
By Steve Peele II | Wednesday, March 23, 2016
An industry trade show exhibit floor with attendees browsing the vendors. A guide to navigating a trade show in any industry

A guide to navigating a trade show in any industry

Having attended more than 50 real estate industry trade shows over the past few years, I know firsthand how daunting and overwhelming the information overload can be. With so many new technologies, ideas for running your business and bright minds to ...
By Steve Peele II | Tuesday, March 1, 2016