Recent Articles by Subrao Shenoy

The myth of the CRM

The myth of the CRM

You can't open any magazine or an article and not read about predictive something. Some call it predictive behavior, some call it predictive conversions, and there is other jargon floating around, too. I admit that I've mucked around with a few mysel...
By Subrao Shenoy | Thursday, November 5, 2015
Analysis vs. synthesis in real estate

Analysis vs. synthesis in real estate

I remember my first couple of years in sales -- many years ago. Having come out of a high tech and engineering background, I thought I could solve every problem, and I wanted to rationalize everything I saw ......
By Subrao Shenoy | Thursday, September 3, 2015