Recent Articles by Sunny Lake

11 quick #ICNY takeaways for agents and brokers

11 quick #ICNY takeaways for agents and brokers

At ICNY, I flew my freak flag. I flew it high and proud. And you know what happened? Other people flew theirs, and we all came together with our own oddities, vulnerabilities and stories. It was beautiful and empowering. There's a reason why it's cal...
By Sunny Lake | Wednesday, February 3, 2016
Relying on your brokerage for lead generation? You’re doing it wrong

Relying on your brokerage for lead generation? You’re doing it wrong

Every time I hear about lead generation, I want to throw up. Let's be honest: Lead generation is not the next big thing in this business ......
By Sunny Lake | Thursday, March 5, 2015
Brokerages that don't train agents are setting them up for failure

Brokerages that don't train agents are setting them up for failure

Our industry has a bad reputation, right down at the bottom of the heap with personal injury attorneys and used cars salesmen. And you know what? I think we've done something to earn that spot. Before you get all fired up in the comment section, thou...
By Sunny Lake | Friday, December 12, 2014
Brokerages are failing their agents: Here’s why

Brokerages are failing their agents: Here’s why

Our industry has a bad reputation, right down at the bottom of the heap with personal injury attorneys and used cars salesmen. And you know what? I think we've done something to earn that spot. Before you get all fired up in the comment section, thou...
By Sunny Lake | Friday, December 12, 2014