Recent Articles by Thomas Mitchell

5 things you can’t miss at Hacker Connect

5 things you can’t miss at Hacker Connect

What better way to bring in the New Year than a jump on the competition? Inman's Hacker Connect can provide just that for real estate techies, with discussions, debates and collaborative sessions that will share insight on some of the industry's most...
By Thomas Mitchell | Friday, December 30, 2016
Donald Trump What does President Trump mean for the housing market?

What does President Trump mean for the housing market?

Political pundits around the country were stunned last night when Donald Trump secured enough to votes to beat Hillary Clinton to become the next President of the United States. While supporters from both sides are still reeling from emotions, we wok...
By Thomas Mitchell | Wednesday, November 9, 2016
A man using a mobile phone Rapattoni releases MLS apps for Apple and Android

Rapattoni releases MLS apps for Apple and Android

Accessing the MLS on the go just got easier for agents that use Rapattoni, as the real estate tech provider just announced its MLS mobile app is now available for iOS and Android users ......
By Thomas Mitchell | Thursday, October 20, 2016
Zumper announces $17.6 million in Series B funding

Zumper announces $17.6 million in Series B funding

Since launching in 2012, Zumper has been actively pursuing more corners of the rental listings market, and its latest announcement shows its appetite is only increasing. The San Francisco-based rental website just announced it secured $17.6 million i...
By Thomas Mitchell | Tuesday, October 18, 2016
Zillow ranks the best cities for kids

Zillow ranks the best cities for kids

As much as it felt like your parents didn't care about what you had to say growing up, child-friendly homes and communities are a high priority for homebuyers with young families, especially those moving to a new city ......
By Thomas Mitchell | Thursday, September 15, 2016
Beyond buying a few portal ads

Beyond buying a few portal ads

Portal ads and online leads are now an everyday part of residential real estate, but some brokerages have churned them out better than others. Sitting down for a panel talk at Inman Connect San Francisco, four successful real estate professionals...
By Thomas Mitchell | Monday, August 8, 2016
How to manage rockstar egos

How to manage rockstar egos

SAN FRANCISCO -- Having talented employees is a goal of almost every boss, but what are managers supposed to do when their top performers bring as many headaches as they do transactions? "Real estate rockstars and rock n' roll rockstars have a lot i...
By Thomas Mitchell | Friday, August 5, 2016
One hand holding out a flower Creating customers for life with Seth Price

Creating customers for life with Seth Price

When Seth Price talks, people listen -- and it's not just because he's on a stage with a microphone in his hand. He had the full attention of the room during a session at Inman Connect San Francisco while spreading his marketing gospel, leaving at...
By Thomas Mitchell | Thursday, August 4, 2016
A Tarot card reader examining a spread Predictive analytics and data: figuring out what buyers and sellers are doing next

Predictive analytics and data: figuring out what buyers and sellers are doing next

Wouldn't it be nice to know if someone wanted to sell a home before he or she did? Real estate agencies might never be able to truly predict the future, but thanks to advances in predictive analytics and advanced data, they're getting pretty close .....
By Thomas Mitchell | Thursday, August 4, 2016
The big chill: how to get your luxury clients off the fence

The big chill: how to get your luxury clients off the fence

SAN FRANCISCO -- Working in the world of luxury real estate can bring about a boom or bust atmosphere depending on the current economy, but there are ways to combat the uncertainty of luxury clients ......
By Thomas Mitchell | Thursday, August 4, 2016
Best practices for starting and keeping client relationships

Best practices for starting and keeping client relationships

Client relationships -- everyone talks about them, but they don't necessarily maintain them to the best of their abilities. ......
By Thomas Mitchell | Wednesday, August 3, 2016
A baker rolling bread made from scratch Starting a brokerage from scratch

Starting a brokerage from scratch

Starting a brokerage from scratch can sound like a daunting task thanks to the obstacles that come with running a business, let alone one in the ever-evolving real estate industry ......
By Thomas Mitchell | Wednesday, August 3, 2016
Searching Google for answers Can longer Google search terms improve the quality of your website traffic?

Can longer Google search terms improve the quality of your website traffic?

SAN FRANCISCO -- It's no secret that Google drives an enormous amount of traffic for real estate listings, and figuring out the best way to direct that traffic has become a big moneymaker for some. Paying to increase search engine optimization (SEO) ...
By Thomas Mitchell | Wednesday, August 3, 2016
Stop thinking like a salesperson

Stop thinking like a salesperson

Real estate agents are in the business of selling homes, so viewing one as salesperson is anything but uncommon. However, most agents would prefer if buyers viewed them as more of a service than just home hustlers -- but changing the reputation of an...
By Thomas Mitchell | Tuesday, August 2, 2016
Pokemon Go Trulia’s Pokémon GO map can help you catch em’ all

Trulia’s Pokémon GO map can help you catch em’ all

There are two types of people in this world: those who have tried Pokémon GO, and liars. The app, which allows players to collect virtual Pokémon by finding them in GPS locations in real-world environments, has made people of all ages flock to p...
By Thomas Mitchell | Monday, July 18, 2016
Pokemon Go Trulia’s Pokémon GO map can help you catch em’ all

Trulia’s Pokémon GO map can help you catch em’ all

There are two types of people in this world: those who have tried Pokémon GO, and liars. The app, which allows players to collect virtual Pokémon by finding them in GPS locations in real-world environments, has made people of all ages flock to p...
By Thomas Mitchell | Monday, July 18, 2016
An architect printing on a 3-D printer. 5 future technologies agents should keep an eye on

5 future technologies agents should keep an eye on

If you had a dollar for every time someone made a joke about real estate agents and their unwillingness to accept technology, you'd probably have a full piggy bank. However, things have changed as technology becomes simpler to use, and agents are sta...
By Thomas Mitchell | Thursday, June 9, 2016
Bread How growing brokerages can avoid getting stale

How growing brokerages can avoid getting stale

WASHINGTON, D.C. -- Getting a seat at the big boys' table is the goal for almost every brokerage -- but for those lucky enough to get there, a common downfall for many is losing innovation. In an age when products older than three months are old news...
By Thomas Mitchell | Wednesday, June 8, 2016