Telling the Truth Sells Houses?

Telling the Truth Sells Houses?

Talking up the good and minimizing the bad is pretty much standard fare for most listing descriptions. But what if you told it just like it is?

Ed Boyle from CBS News tells the story of One British Real Estate Agent Who Sells His Homes Without The Creative Language

He recently described a small house in the town as “having all the charm and poise of a Church of England vicar on crack." On the other hand when trying to sell a converted stable block, another ad read: “might suit an archbishop with a serious fetish." Mr Bending’s original approach to marketing doesn’t stop there. If you sign him up, the contract gives him complete control over all descriptions. In other words you can’t stop him calling your house a hovel.

Could that be your new unique (read 'remarkable') marketing angle?

Joel Burslem, Future of Real Estate Marketing blog

Labels: marketing

All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.