Realty Blogging, a book by

Subtitled, "Build your brand and outsmart your competition," the book shows real estate professionals how to utilize blogs as a direct-communication marketing tool and how to capture the interest – and business – of local homeowners, buyers and sellers.

"Nacht and Chaney are the first ones to specifically address the huge potential blogging holds for real estate professionals. The authors go beyond the hype and explain in detail the tangible benefits of real-estate industry blogging when used as a strategic marketing medium," said John E. Featherstone, publisher of Real Estate Magazine.

Nacht and Chaney have leveraged their extensive blogging, real estate and online marketing experience to help Realtors:

* Develop an effective Internet Marketing Strategy * Generate leads consistently at almost no cost * Establish long-term relationships with your customers * Create content that attracts major search engines * Create buzz about his/her blog in local media * Define him/herself as an expert in a particular area * Serve his/her market niche

Nacht and Chaney also collaborate via their positions at Blogging Systems where Nacht is CEO and Chaney is VP of Marketing. "Blogging as a real estate marketing tool continues to grow at an exceptional rate," said Paul Chaney. "As more Realtors leverage blogs successfully to build brand awareness and generate leads, others in the industry will have to follow in order to stay competitive."

-- Marlow Harris, 360 Digest