The Secret

An interesting line from a New York Times story this AM: "In Southern California, real estate brokers show the 92-minute movie to motivate sales representatives."
The movie: "The Secret". [Of course there is a book: "The Secret".]
For $34.95, you can get in on the secret by purchasing the DVD.
What is the secret?
Abe Lincoln captured it: "People are about as happy as they make up their minds to be." Norman Vincent Peale’s “Power of Positive Thinking”, which was published in 1952, offered the manifesto.
New-age guru Rhonda Byrne, an Australian documentary producer behind "The Secret", puts a modern polish on an old idea, promising if you think the right way you get what you want.
It is not surprising that brokers have been drawn to the Byrne phenom. Motivational speakers and gurus have a long tradition with real estate. Realtors are independent contractors who only get paid if they make things happen. Plus, persuading people to make the biggest investment of their life takes attitude. That is why a long string of happy-hucksters have success peddling their pitch to Realtors.

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