Quality of content trumps SEO tactics.

Quality of content trumps SEO tactics.

Google works. That's the most important thing to remember while coming up with a strategy for high placement in their search engine. From the perspective of the searcher, Google is king because it returns the most relevant results, most of the time. So how does one become ranked highly in Google? Here's a novel idea, provide relevant results in your Web site.

Real Estate Agents are in a prime position to provide this content, they only need to dedicate a little time and effort to their web site or blog. Any agent worth their salt has a prospect farm. Surprisingly few though, tell you very much about it on their Web site. Property listings and information about the school district is not enough. Everything there is to know about your prospect farm should be on your Web site. Yoga classes at the community center, football schedules for the high school, reviews of restaurants in the neighborhood, garage sales, local fairs, music in the park, everything. You want to be an informational resource for the people who already live in this neighborhood (potential listings) and to the people who are considering the homes you are listing.

Think about the marketing advantage your site will have to a potential lister. Do they want to go with an agent who's web site only places their listing with every other competing listing in the state? That's a double edged sword.  Do you think they would prefer an agent who places their listing in the multi-list, but also features said listing on a blog that gives buyers a hundred other reasons why their neighborhood is such a great place to live? I know which website I'd want my flyer to refer to if I were selling my home.

Getting back to Google, building a site like this has a wonderful unintended consequence. You are relevant!. Nobody is going to be more relevant about the neighborhood you cover, and because of that, Google will find you. How they find you is still double secret probationary at this time, but like I said, Google works.

--Todd Carpenter, Lenderama

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