Video is the New Black in Real Estate Marketing

Seems that adding video to your web site is all the fashion these days. CNN calls this phenomena "the 'YouTubing' of real estate marketing" and says:

Today, if your site doesn't offer virtual tours, mapping technology, neighborhood guides and a video library of buying and selling tips, it's nowhere.

There's no doubt that adding video to your listings is far more impactful than a stodgy old 360 virtual tour. Sites like YouTube and the underlying technology it's built on, Flash, have removed any hurdles that may have previously prevented you from streaming video from your Web site.

That said, video is no magic bullet and doesn't come without its own challenges; production quality and streaming quality issues plague many real estate videos and there's a big difference between simply stringing static images together Ken Burns style and a professionally shot and edited video production.

But, if you're not already thinking about how you can take advantage of video in your marketing efforts, you should. This is a fad that's not going away.

Joel Burslem - Future of Real Estate Marketing

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