Agent Space, from Coldwell Banker

Coldwell Banker is getting into the blogging game. According to Blogging Systems' Realty Blogging site,

    "Agent Space will prove to be a powerful marketing tool for Coldwell Banker agents with a Profile page. It's an opportunity for them to publish blog posts, create links to local businesses and organizations, create calendar events and create special Kid's Corner entries as well. Best of all, the user interface is extremely simplistic requiring very little time and effort for Coldwell Banker agents to update."

The strategy that every employed agent could be contributing to the content level of their blog is an ingenious move for Coldwell Banker, and it will be very convenient for agents who are Internet-challanged. However, I also think a Coldwell Banker agent might want to think twice about participating. I think agents should ask themselves, "Do I want to be known by name, or as an agent for Coldwell Banker?" I'm sure it's a great company to work with, and it doesn't hurt any of their agents to leverage Coldwell's name recognition. But I would be weary of exerting to much of my efforts increasing their prominence over my own. Publishing personal content online is so cheap and easy, that there is really no reason why every individual agent shouldn't have their own blog or Web site, independent of the company they work for.

--Todd Carpenter, lenderama.com

All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.