Công ty Bảo hiểm Fidelity National Title
By Matt Carter, Wednesday, March 7, 2007.Bookmarking Sites
Minorities are the fastest growing segment of the home buying population in 320 of 388 metro areas, according to a ComplianceTech study of 2005 loan data.
Fidelity National Title Insurance Co. is after their business, launching Web sites in Spanish, Chinese, Korean, and Vietnamese.
The sites explain the real estate, escrow and title insurance industries and terms and definitions used, with sections dedicated to homebuyers and sellers.
Fidelity, citing 2004 Census Bureau numbers, estimates Spanish is the primary language of 30.5 million U.S. residents, and that another 7.6 million are most comfortable using an Asian or Pacific Islander language including Chinese (2.3 million) Vietnamese (1 million) and Korean (894,000).
The sites are an initiative by FNF's Multicultural Marketing Division, which the company said is working to increase home ownership among Latino, Asian-American and African-American populations (And, it goes without saying, FNF's share of the title insurance business among said populations).
--Matt Carter, Inman News
All rights reserved. This article may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this article without permission is a violation of federal copyright law.
You must login or register to post a comment.