Google's latest beta

Pay-Per-Action is the latest beta to come from Google this week. The service allows advertisers to "pay only for the actions that you define." What this means is that in contrast to Google's Pay-Per-Click program that is popular among real estate companies, those companies advertising can now say they will pay Google only when they get a sale from the ad or some other action defined by the advertiser. From the Google Web site:

"First, you'll create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product. Then you'll set the amount that you're willing to pay when this action is completed. Finally, you'll install conversion tracking code on your website so that we can verify when an action has been completed."

Action away.

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