Agent Recruitment Challenge

Broker owners are facing new recruitment hurdles. The frothy markets of two years ago are a distant memory; today's broker faces the reality of recruiting top producers from among an agent pool that is not growing like it did before.

In my experience, I've found most brokers are generally successful Old Guard Realtors who have built their businesses based on the tried-and-true referral-based methods. They are generally not tech-savvy and don't understand how to effectively recruit using technology training (including blogging) as a value proposition.

At Transparent Real Estate today, I discuss how today's agents are looking for a cutting edge to ramp up their business... there's an opportunity for brokers who "get" technology to apply their vision as a recruitment tool, because not many are focused on this aspect.

--Pat Kitano, Transparent Real Estate

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