'My whole business changed overnight'

That's what Ardell DellaLoggia, a Seattle agent and blogger, said during an Inman News audio conference on blogging on Monday, March 5. DellaLoggia also explains the difference between people who visit a blog and those who become "leads" via online lead generation sites. She and fellow panelists fielded questions about the time it takes to blog, whether it's worth it, and how blogging helps attract recognition from search engines.

We have the file available for all to listen here.

More details of who's on the conversation:

Blogging for Business: Putting Your Personality Online
Noah Rosenblatt, Founder, UrbanDigs.com
Joseph Ferrara, Co-Founder, Sellsius Real Estate
Mary McKnight, Blogging Evangelist, RSS Pieces
Ardell DellaLoggia, Real Estate Agent & Blogger

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