RealTruliaogy
By Bradley Inman, Friday, March 2, 2007.Realogy puts all of its franchise listings on Trulia.
Some observations:
1. The Trulia listings umph is an example of the future.
2. The ten-year exclusive (almost) Move/Realogy listing pact is an example of the past.
3. Listings everywhere is now the norm.
4. Move will do new interesting stuff as its listing edge is history. Less fear mongering, more innovation.
5. New apps will be how online companies excel.
6. With the Iron Curtain down, brokers will freely partner, increasing the amount of innovation.
7. Watch the little guy on the tech front. Those who are first will be last and those who are last will be first.
8. Freedom feels good for the consumer.
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