Solve this Move mystery

Move Inc. let another clue out this morning about the new mysterious business the company is creating. David Lereah, NAR's senior vice president and chief economist for seven years, has joined Move as executive vice president of the new yet-to-be named or even explained business entity.
NAR said that Lereah will act as chairman and partner of the new enterprise under Move Inc. that will launch in the third quarter of 2007. He will serve with Allan Dalton, who will be president and CEO of the new business entity, which NAR says will be "transformational for both consumers and real estate professionals."
OK, so what is this new business? Help us solve the mystery and give us your best or funniest guess. Could it be:

1. A new live 24/7 streaming Internet video show a la Justin.tv starring Dalton and Lereah.
2. A new home price index tied to home valuations that will rival Zillow and Case/Shiller and be a tool for Realtors to price homes.
3. A new home sales marketing program.

What's your best guess?

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