Time's Up Team

OK all you listing agents and brokers out there - time's up.  If you are currently advertising a property that does not include the address, price and a great photo at the very minimum - give it up.  Most of all - stop it!  A quick study of more than 200 million potential U.S. consumers of real estate properties will no longer tolerate - "call me and I'll tell you" - industry marketing strategies. If you want to be in this business and "inline" with the consumer's true need to know - give-up the information.  No more addresses for listings like "Single Family Property", no more online listing ads with "No Photo Available" and please, "Call for Details" should not include discovering the property's price. Think about it - what's the big secret anyway? There's a For Sale sign in the lawn!!!  Imagine Amazon's success (or lack thereof) if they had launched their business with advertising like - A bunch of great books for sale online, call for prices, cover photos, authors names and related detailed subject matter. Time's up team, because after 30 years in this business, I even know it's just about time.

--Ken Jenny, TranCen

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