Guest Post: Real Estate Branding

In Manhattan, no matter where you look, there are signs and advertisements. Any space can become a billboard for your brand if the price is right. Mega real estate brokerages such as Corcoran and Prudential Douglas Elliman have their logos strategically placed throughout Manhattan. So how do the smaller firms compete with the huge advertising and marketing budgets of the big dogs?

Foxtons real estate, previously YHD "Your Home Direct", is one of the newer firms in Manhattan. A few years ago, they had a mega blitz campaign that plastered their logo everywhere - buses, bus stops, billboards etc. They promoted their 2% real estate commissions, which were sort of popular in New Jersey, and hoped it would catch on in New York City. It never really did.

The other day, I saw the Foxtons branded Mini Cooper in NOHO and whipped out my camera and snapped a few shots. The agent in the car refused to look my way no matter how hard I tried to get her attention. The car surely did it's job by getting my attention on a busy NYC street but for whatever reason, the agent, if it was an agent, did not. What if I was a seller looking for a real estate agent? She just made a bad first impression on me and lost a potential client. You can't be shy in Manhattan if you want to survive. Pay attention, there are clients everywhere.

Anywho, it got me thinking. Does having your vehicle custom branded with your company logo actually help you generate business? Has anyone had any success promoting themselves or their business in this manner? If you have branded your vehicle with your company logo, please let us know your experiences. Heck, send us a photo and we'll put it up along with your story.

--sellsius° real estate

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