How to fake a scene when you just need the afternoon off

SAN FRANCISCO -- The mood at this year's Web 2.0 Expo in San Francisco this week was busy, fun and even somewhat discreet. Several of the new Web services showcasing at the expo haven't even launched yet, which left attendees standing around a static computer screen asking questions about what it could be?
The company with the most entertainment value (not exhibiting, just attending) had to be Spoonjack and its Whooptones sound effects that people can program into their cell phones and access during calls. For instance, you're talking to your accountant who says you owe several thousand dollars in back taxes this year -- press 4 to make the crowd go "booooooo." Or you can create a mob scene to play when calling work to explain why you can't make it back to the office.
Either way -- it's a ridiculous service that's loads of fun -- a common theme here at Web 2.0.

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