IPTV Gives Publishers New Channels

Better.tv is a new broadband network targeted at "the daughters of Baby Boomer women" that brings together all kinds of original video content from the editors of Better Homes and Gardens, Parents and Ladies' Home Journal. Viewers can get tips on remodeling, landscaping and DIY projects and much more on the site. Sadly though, there doesn't seem to be anyway to share the content off the site.

This initiative is one of the first of many I suspect we'll be seeing shortly as traditional publishers look to new ways to leverage their brands with consumers using the power of video over the Internet. MarthaStewart.com just relaunched its site around 700 video clips from its archives too.

Crossover products and platforms like the Apple TV and Joost are going to help IPTV ("TV over the Internet") bridge that gap to the living room as we see traditional broadcast models splinter even further. Time shifted, on-demand and ubiquitously available content will become the norm.

So who's going to be the first truly nationwide broadband real estate channel?

All of this is further reinforcement, in my mind anyway, that video is going to be a core component of the next phase of the Internet. The winner of Read/WriteWeb's Define Web 3.0 contest would seem to agree.

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