Cheaper than Cheap?

I just finished reading Matt Carter's excellent article, "What Video Companies Have to Offer."  I am stunned that so many people from the video companies reported that Realtors were too cheap to spend the money to produce a video for their listings. WHAT ARE THEY THINKING? I can understand that $2500 for a top-of-the-line video might be out of reach for many agents, but when the prices are down to $100-$300. This makes absolutely no sense whatsoever. We continue to throw millions at ineffective print advertising, but we won't spend a few hundred dollars to give our buyers and sellers what they want--a video of the property that can be viewed on the web. How can we charge a full commission and ignore a service that allows such amazing presence on the web? Unless your sellers voice security concerns about their property, an HDTV video is a service that every single premium marketing plan should include.

Posted by Bernice Ross

All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.