'Meet 12 tough Realtors, in one of the toughest markets ...'
By Glenn Roberts, Jr., Thursday, April 19, 2007.
Sounds like the premise for a new reality show. And it is.
HGTV, a cable network that is home to other popular real estate reality shows including "House Hunters," "Curb Appeal," and "Designed to Sell," is focusing on a group of RE/MAX Realtors in New Jersey for a new series that will begin April 29.
The series, "Bought & Sold," is a slice-of-life look at the business of real estate. The cast members of the "docudrama" all work for Re/Max Village Square Realtors. "They come from a wide variety of backgrounds -- acting, teaching, journalism -- yet all are convinced the real estate market is where they really shine," according to the HGTV Web site.
Among them are Roberta Baldwin, an agent who has worked as a journalist, book author, newspaper editor and marketing and publishing executive; Steven Gendel, a fourth-generation real estate agent; Nancy Gentile, a former actress and spokeswoman for several Fortune 500 companies; and Toni Goncalves, a former pharmaceutical company supervisor.
A narrator for the show's trailer states, "Bought & Sold is the reality of real estate. Learn their tricks of the trade to get a house sold."
Reality television is old hat for Realtors -- several agents have been featured on shows ranging from "Survivor" to "The Apprentice" (see Inman News article.)
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