Using A Blog to Market a Property

Single Property web sites are definitely a growing trend among web savvy Realtors - and when done properly they can become the linchpin in a truly integrated marketing effort. Inman News has been running a four part series this week on advanced marketing strategies that focused on this trend, among others.

As mentioned in the piece, there are a lots of vendors out there that can help - but perhaps one of the easiest ways to accomplish this (well, for the technologically minded anyway) is to use the open source blog platform Wordpress.

Realivent Real Estate Technology Blog has some greats post on how to do this, as well as providing some custom real estate widgets, plugins and themes to help you build your site. And if you really want to get your hands dirty and customize the look and feel of your pages, check out the new Wordpress Theme Generator.

For a great example of how a Wordpress site can turn out, check out Realtor Kevin Boer's single property site he launched for a loft in San Francisco's Potrero Hill Neighborhood. Other neat features he included were an instant message widget, click to call buttons and a custom video tour. Pretty cool stuff.

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