The experienceology of real estate signs

The "experienceology" blog -- a blog about "how to turn businesses into great customer experiences" -- dissects the design of real estate signs.

"While a great deal of energy is devoted to making the front of the house look appealing, what about the Realtor's sign itself?" asks Stephanie Weaver, the San Diego-based author of the blog.

She critiques designs pictured in a sequence of photos: One of the photos shows a real estate sign on the other side of a metal-barred fence (not good, she says); another sign has a rider that doesn't match the main sign; and another features a type style that is difficult to read.

Her advice: "Details count. Consider every aspect of your first impression, as you may only get one chance."

Another blogger, Dan Melson at www.searchlightcrusade.net, offers a critique of real estate renovations that he considers unnecessary.

These "misplaced improvements" are projects that make a property stand out "above the surrounding properties so far that they pull it down. Like having a mansion in a neighborhood of shanties." The author also states, "misplaced improvements are a disaster for the seller, while being a limited opportunity for a certain class of buyer, but they are tough transactions to make happen for a listing agent and there is no glory in them."

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