A New Brand of MLS

The National Association of Realtors "should develop a new 'brand' (including name and logo)" to describe the publicly accessible aspects of multiple listing services' property information, an association working group recommends.

This MLS Internet Issues Work Group, formed by the Realtor association's Multiple Listing Issues and Policies Committee, also recommends that the association "establish rules governing use of the term 'MLS' by participants and subscribers so it will be clear that consumers do not receive full direct access to all information in MLS databases when they use participant or subscriber Internet Web sites."

Some MLSs have already passed rules restricting the use of the terms "multiple listing service" or "MLS" in company names and Web sites, though U.S. Realtors do not own the rights to the term "MLS."

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