Why Are Realtors Lagging Behind in Adopting Web Technology?

This nagging question continues to stump the experts. Is the reluctance to adapt to the changing technology environment a function of the industry having a median age of 52? Is it laziness? Is it fear of what is new? Are we too set in our ways? Will the smoke signals Gen X and Gen Y text each other replace the Boomers' and the Greatest Generation's preference for complete sentences and spoken communication? Do agents really need to blog or set up a social network?

I believe the greatest challenge that agents face is knowing what to do. They are constantly bombarded with every new possible technology product. As one agent told me, I feel that I'm being $29.95ed to death. Certainly, the products that offer multiple services in a single solution with a single payment per month are very appealing. In fact, there is an overabundance of solutions out there. The issue is cutting through the noise to determine what really works.

Consequently, the question I have for Inman bloggers is this: If you had to choose the three technology products (excluding your cell phone) that you absolutely have to have to run your business, what would they be? What would you advise a new person to purchase first and why? Let's see if we can clear up the confusion.

Posted by Bernice Ross, www.RealEstateCoach.com and www.LuxuryClues.com

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