Finally! There's more sex in real estate

Savvy marketers have known for a long time that women are prime decision makers when it comes to purchasing power. And as single women beef up their ranks in the home-buying demographic, a number of real estate businesses and entrepreneurs are going after this -- almost entirely cutting the man out of the marketing picture.

There are a ton of women-focused real estate books at Amazon. I just finished reading Tara-Nicholle Nelson's, "The Savvy Woman's Homebuying Handbook," which has a different approach to helping women buy homes. Let's face it: men and women think and react differently and rather than try to wrap them into one audience for a "how-to" guide, Nelson cuts straight to the chase and focuses on challenges she's found particular to women. Her background, which includes a psychology degree and work as a professional attorney, makes for an interesting approach. Nelson's vision came out of her own struggles as a young single mom trying to buy a home for her kids and her experience working as a real estate attorney watching deals go awry.

Other interesting approaches:
--Woman-Centric Matters - Services for Home Builders, which explores the woman's point of view in the home building process
--The Tao Gal's Guide to Real Estate

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