How to Sell Your Home in 5 Days

I had a conversation today that made me rethink how homes get sold in slower markets.

We know there are areas where Realtors are scratching their heads, wondering how to get homes sold. And, we know from this week's round of statistics that more sellers are listing their homes, sales are slowing and prices are dropping even more slowly than number of sales is slowing down.

Is it a marketing issue? The buyers are there but need to be more highly motivated in order to jump off the fence? With all the online and offline opportunities to get your home noticed, is there nothing that will get your property noticed?

Bill Effros is a regular guy -- by his own admission -- but he is making the rounds talking about his solution to the problem. His book is called How to Sell Your House in 5 Days (3rd Edition).

Basically Bill suggests putting your own house up for auction doing a number of really smart things, including pricing the house at half of what you think it's worth. He claims that thousands of folks have successfully sold their homes, without paying commissions, in 5 days by following his methods. His publisher tells me the book has sold more than 125,000 copies in the past 17 years.

Perhaps it really is all about marketing, and having the cleverest idea on the block. I'm having Bill as a guest on my radio show this Sunday, from 11a to 1p. You can listen live on my website, ThinkGlink.com. We'll post the show a couple of days later on the site, or you can download it from iTunes.

Ilyce R. Glink, ThinkGlink.com

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