A How to Guide: Podcasting Real Estate

Podcasts are quickly becoming a popular way for real estate professionals to broadcast their expertise to a wider audience.

The Rory, Steve and Dave podcast is a good example of this and Morgan Brown from the Blown Mortgage blog has been doing a regular series of interviews with other real estate bloggers. (Check out his interviews with Brad Inman, Publisher Inman News; Dustin Luther of Move.com; Pat Kitano, Transparent Real Estate; and myself, Joel Burslem, Future of Real Estate Marketing, just to name a few.)

Podcasts are an easy way to create and quick market report or even bring together a group of individuals to talk about a particular market area or investment strategies.

So how can you create your own podcast?

Many podcast producers are using Skype to connect to callers; using Skype to call computer to computer means your conversations remain digital so they are easily recorded.

Audacity is a great free program that lets you record live audio and then edit the final result. Mac users should look at Übercaster, a fantastic piece of software that allow you to record and create multiple parties on a call.

If you need a place to put your podcast take a look at libsyn, which offers very reasonable hosting of individual shows. Odeo or Hipcast will also host your podcasts for you. Finally, if you have a blog based on the Wordpress platform, check out the PodPress plugin which allows you to easily embed your podcast into a blog post.

For an even simpler solution, take a look at TalkShoe (an Inman Innovator Award finalist) -  a website that allows you to host and record your own talk show. Talkshoe makes it incredibly easy to record a podcast from a traditional conference call. Our recent Real Estate Blogging audio conference was recorded using Talkshoe.

Those are just a few of the options out there for you - anyone else doing real estate podcasts right now? Post a link to your show in the comments below...

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