Superhero Marketing 101

1. Don't try to blend in with a crowd
2. Bring a copy of your latest comic book
3. Strike a pose

RainDrop Man, a superhero who markets weather-resistant building supplies, attended PCBC, a builders' conference and trade show, in San Francisco this week. The company that dreamed up this character was handing out comic books that chronicle the adventures of a man in a green bodysuit and also advertise the company's products.

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