Guest Post: Lessons from most-visited realty blogs

With only the slightest hint of self-promotional fanfare, Hanin Levin's Grow-a-brain recently rolled past 9 million page views. When I e-mailed him about this benchmark, his comment was that he was holding off posting about it until a real landmark was surpassed (10 million). Meanwhile, many real estate blogs will never attract anywhere close to seven-figure traffic.

Hanan, a real estate professional in California, has been blogging for four years now, and lays claim to the title of "Original Real Estate Blog". He's also the first blogger to go seek out other RE.net bloggers. Yet beyond this effort, his blog has very little to do with real estate. In may opinion, that's one of the primary reasons it's successful, and why most real estate blogs languish.

Blogging, like any other marketing, is all about increasing your sphere of influence. Many agents spend too much time trying to prove their expertise, and not enough time building a blog that potential clients might actually want to read. If you are a gearhead real estate agent, try blogging about hot rods. If you are an avid hiker, why not blog about local trails? One of the beauties of blogging is that you can have more than one of them. Try dedicating one blog to real estate, and another to whatever interests you.

Today, I will be meeting with about 30 RE Bloggers and nearly as many interested parties. I'll be speaking on the topic of "What should I blog about?". Hanan will be my primary role model.

--Todd Carpenter - lenderama

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